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Optical FX
The Optical FX website involved developing the website on the WordPress Platform. My role in designing the site was minimal, focusing primarily on sub pages. I built the site using custom post types and pushed the boundaries in terms of relating pages and content to each other in order to produce a comprehensive theme and back end that behaved more like a shop or standard content management system than WordPress was probably initially intended for. A strong focal point throughout the development process was to ensure that the site was as user friendly and intuitive as possible and to this day there have been no technical fixes to the site. Overall the project was challenging, fun and educational!
Optical FX